The 5th Africa Tourism Leadership Forum (ATLF) and Awards are scheduled to take place from 24 to 26 October.
It will host roundtable discussion amongst Chairpersons, CEOs and Executives of private sector tourism associations and bodies across the continent.
This leadership session is aimed at prioritizing the role that national tourism private associations and bodies play in unblocking intra-Africa travel bottlenecks, especially, given the decrease in non-African inbound travel as a result of COVID-19.
To appreciate and strengthen to role being played by the African Tourism Private Sector, ATLF 2022 will host a Private Sector Roundtable Session as a meeting of African countries’ Private Sector tourism associations to craft an action-oriented and functional Pan-African Private partnership initiative.
Purpose of Africa Tourism Leadership Forum
The purpose is to intensify advocacy and promotion of intra-Africa travel inclusive both inbound and outbound travel to a Pan-African apex body or association. In line with this, all Chairpersons, CEOs and executives as well as technical persons of Tourism Boards/Authorities and Associations are invited to register, participate and contribute toward this landmark project as a collective and Pan-Africa approach to boosting intra-Africa travel.
Keynote messages at the session will be delivered by AfCTA Secretariat, UNECA, SADC Secretariat executives and others.
ATLF 2022 program will be delivered by renowned speakers from across the globe. These include H.E. Elias Mpedi Magosi – Executive Secretary, SADC Secretariat; Hon. Dr. Ibrahim Awal, Minister of Tourism, Arts and Culture, Ghana; Hon. Heather Sibungo – Deputy Minister of Environment, Forestry and Tourism, Namibia; Emily Mburu-Ndoria – Director, Trade in Services, Investment, IPR and Digital Trade, AfCFTA, Ghana; Senthil Gopinath – CEO, ICCA, Netherlands; Dr. Rob Davidson – Managing Director, MICE Knowledge UK; John Friel – Country Manager, Travelstart, South Africa; Didier Scaillet, Chief Executive Officer, Meeting Profile, Belgium; Ariella Kageruka – Head of Tourism and Conservation, Rwanda Development Board (RDB); Moseketsi Mpeta – Head, Tourism and Services, IDC; Ms. Elcia Grandcourt, Director, Africa Department UNWTO and many more.
Grand Palm, Gaborone International Convention Centre, Botswana will host the ATLF 2022.